Via Simian Design, I am USER, hear me roar!. The user has to long been pushed to the back seat at the hands of marketing and “the quick buck”. Sure it’s hard to pay attention to your audience, but sooner or later you won’t have an audience. These self-centric views sicken me. I have been on the giving and recieving ends of this and let just say no one benifits from it. Beyond just web interface design, I also talking about human nature as it exists today. So the next time you interface with someone, be it real or virtual, remeber that your audience is human and not a machine.